Born in a small town in Italy, I knew at an early age that I wanted to change this world and have some sort of impact on the way people are used to living their lives. I had always been confined in my small hometown, and when I did travel it was still within Italian territories. However I had the desire to explore the world and when I was 14 years old I started traveling and going on any kind of organized trip that would take me overseas to explore a new culture and challenge myself to adapt to a new lifestyle.


From those short trips I knew that I didn’t want to be confined in such a small town in Italy anymore. I wanted more and more from my life and when I was 17 I decided to take a very big jump and I moved to California. It was a huge lifestyle change. It wasn’t easy to adapt to the new language, the new customs and traditions. I also started working out at a local gym. I had played basketball since I was 8, but weight lifting put me in competition with myself like basketball never could. Every time I would step in the gym I would leave all my problems outside. The gym was not only a safe space but it was a place where I knew I had to give my best. Every day I had to give more than the day before. That was the only way I could beat my old self from the week before, and keep making progress. That is exactly what life is about: working hard everyday but also giving a little more every time. I was never satisfied and I was always hungry for progress, for I would always compare my income with somebody richer than me, and I would compare my physique with somebody bigger and more shredded than I was. This mindset allowed me to become the person I am today.


I truly believe that nobody in this world is meant to live an average life - a life where you convince yourself to be satisfied and happy when looking down on people who are in a worse situation than you. Many people life their lives thinking, "I may not be making 6 figures a year, but look at him, he can barely make it to the end of the month,” or 'I don't have the body of my dreams but look at him, he is 50 pounds overweight.” For you to be successful, you must always need competition. You should always look up to people who are doing better than you: "If he can be rich, I can be rich too!” Or "If he can have such a muscular and shredded body, then so can I!"

I have a huge vision for who I am, who you are, and for the community that I have created. I have completely transformed my entire world through fitness and entrepreneurship, and after seeing just how much it has deeply impacted my health, income, influence, and overall quality of life, I feel morally obligated to show you exactly how to do the same. Too many men go about their lives not realizing who exactly they are, but it's time to change that.